The State of B2B Business Cases 2026 — Chart Pack
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Source report: https://valuenova.ai/research/state-of-b2b-business-cases-2026
Published: June 2026 by ValueNova Research
License: CC BY 4.0 — free to use with attribution

Attribution example:
  Chart: ValueNova Research, "The State of B2B Business Cases 2026."
  https://valuenova.ai/research/state-of-b2b-business-cases-2026

Files in this pack:

  buyer-time-allocation.svg
    Where B2B buyer decision time goes
    Source data: Gartner, The New B2B Buying Journey

  buying-committee-growth.svg
    The buying committee has roughly doubled in a decade
    Source data: CEB (2015), Gartner (2017), Forrester State of Business Buying (2024)

  stall-funnel.svg
    The stall funnel
    Source data: Forrester, State of Business Buying 2024

  buying-group-friction.svg
    Friction inside the buying committee
    Source data: SBI, 2024 Sales Benchmark Research

  spreadsheet-error-pyramid.svg
    The spreadsheet error pyramid
    Source data: Panko, EuSpRIG-published spreadsheet error research

  seller-free-preference.svg
    Buyers increasingly prefer a rep-free experience
    Source data: Gartner, Future of Sales

  ai-adoption-stat.svg
    AI is becoming a default tool in the buying process
    Source data: Forrester, State of Business Buying 2024

  framework-comparison.svg
    How the leading business case frameworks compare
    Source data: Forrester TEI; HM Treasury Green Book; ROI Institute

All figures in this pack are traceable to publicly available secondary research
cited in the bibliography at the source URL above.
