What is ValueNova™

The moment that exposed the problem

It was a $2M opportunity. The champion loved us. The technical team was on board. Six months of demos and proof-of-concept work. We knew our solution would save them millions.

Then the CFO asked for a business case.

What followed was two weeks of spreadsheet hell—hunting down benchmarks, guessing at assumptions, formatting cells at midnight. By the time we delivered something credible, the momentum was gone. Three months later, we learned they'd gone with a competitor—not because their solution was better, but because their business case was.

It wasn't a one-time failure. It was a pattern: great solutions losing to inferior competitors who simply played the ROI game better.

The problem isn't you

Proving business value is a different discipline from selling or implementation. It requires financial fluency, defensible assumptions, and CFO-level language.

Most sales and CS teams don't have that. So they improvise—cobbling together spreadsheets, making assumptions they can't defend, spending days on deliverables that still feel thin.

The companies that do invest in value engineering hire expensive consultants or build teams that can't scale. Best practices stay locked in a few people's heads—and walk out the door when they leave.

What if it didn't have to be this way?

What if proving value was as fast and repeatable as running a demo? What if your newest rep could deliver a business case as compelling as your top performer's? What if AI handled the financial modeling while your team focused on building relationships and solving problems?

ValueNova turns your best value-selling instincts into a repeatable system that any rep can use.

That's what we're building.

Prefer a quick visual overview? This short explainer summarises what Valuenova is and how it's used.

What we believe