Resources
Tools, guides, and whitepapers to help you build CFO-ready business cases.
The champion loves your product. But without a credible business case, finance kills it. Learn why deals stall on ROI and how winning teams fix it.
CFOs, CIOs, and procurement evaluate deals differently. How to tailor your business case for each stakeholder without creating contradictions.
40-60% of qualified deals end in no decision. How RevOps teams can operationalize value to help buyers build internal consensus and close.
Most ROI calculators lack CFO credibility. Learn how to build calculators that produce defensible outputs buyers can use for internal purchase decisions.
Objective comparison of value selling platforms for 2025. Evaluation criteria and recommendations based on team size, deal complexity, and use case.
Walk into your next CFO meeting knowing exactly what questions are coming—and how to answer them. You'll learn to spot the assumptions that trigger skepticism, structure value so it invites validation rather than attack, and present with the confidence that comes from genuine defensibility.
Stop rebuilding business cases from scratch every deal. You'll get a repeatable framework for structuring value models, clarity on which driver categories actually move decisions, and a workflow your whole team can follow—so quality stops depending on who builds the model.
Understand why your current approach is hitting a wall—and what to do about it. You'll recognize the warning signs that spreadsheets are costing you credibility, know what infrastructure makes value delivery scale, and build the case for change with your leadership.
Lead with value without the fear of being caught out. You'll learn the exact phrases that defuse CFO objections, how to use value models live without overpromising, and the positioning that builds trust instead of triggering procurement's defenses.
Assess whether your value work is ready for platform infrastructure. Four questions to understand where repeatability, consistency, and delivery stand today.
Discover the gaps in your business case before the CFO does. Get your readiness score, see exactly where you're vulnerable, and know what to fix.
Stop presenting spreadsheets. Generate board-ready narratives tailored to CFOs, CEOs, or the board—with the proof points they need to say yes.
Stress-test your ROI before finance does. Identify weak assumptions, missing scenarios, and hidden dependencies that could sink your deal.
Stop modeling everything. Find out which value drivers actually matter for your deal—and which ones to leave out of your business case.
Understand what CFOs actually think when they see your business case—and why impressive numbers often backfire. You'll learn to anticipate the patterns that trigger rejection, calibrate precision to build trust, and construct ROI that survives the questions you're not expecting.
See the operational drag that's slowing your deals—before it shows up in your pipeline. You'll quantify the rework you didn't know was happening, recognize how version sprawl erodes trust with finance, and build the case for governance that actually sticks.
Get ahead of the credibility crisis coming for AI-generated business cases. You'll understand why explainability is becoming non-negotiable, what auditability actually requires in practice, and how to use AI to accelerate value work without sacrificing trust.
Diagnose where your value practice actually sits—and what it takes to level up. You'll benchmark against the four maturity stages, see exactly what separates leaders from laggards, and understand the platform capabilities that turn value into compounding advantage.
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