ValueNova helps B2B sales teams quantify value, justify ROI, and eliminate "no decision" losses—without spreadsheets, guesswork, or 6-month implementations.
Request Early AccessMost B2B deals don't lose to competitors. They lose to indecision. Buyers can't justify the purchase internally. Finance blocks it. The champion can't build a credible case.
Your sales team knows the product works. They just can't prove it in numbers the CFO will trust.
ValueNova is a value assessment and ROI justification platform built for sales teams who sell complex B2B solutions.
Quantify the specific ways your product creates value for each prospect.
Generate calculations backed by real benchmarks that survive CFO scrutiny.
Create polished business case documents in minutes, not hours.
Give buyers what they need to get internal approval and defend the purchase.
Map the specific ways your product creates measurable impact—cost reduction, revenue gain, risk mitigation, time savings.
Plug in customer-specific inputs. The platform calculates projected ROI using industry benchmarks and your assumptions.
Export a one-page executive summary, detailed business case, or interactive calculator your buyer can share internally.
Update assumptions, add scenarios, refine the case as you learn more about the buyer's situation.
Who need to justify premium pricing and beat "do nothing"
Who build value assessments for complex enterprise deals
Who help clients make technology investment decisions
Who need to articulate ROI to skeptical enterprise buyers
Spreadsheets break. They're inconsistent across reps. They look unprofessional. And they take hours to build for each deal.
Enterprise value selling platforms exist, but they take 6+ months to implement, cost six figures, and require dedicated consultants to configure.
ValueNova sits in between: powerful enough for serious deals, fast enough to use on every opportunity.
When buyers can defend the purchase internally:
Fewer deals stall in procurement limbo
Internal approval happens faster
You can justify more value
The business case stands on its own
We're not here to teach your team a methodology or run workshops. ValueNova is a practical tool that helps you build the deliverable your buyer needs to get the deal approved.
No implementation consultants. No 90-day onboarding. Build your first business case the day you start.
Get started in days, not months. Build your first business case this week.
Request Early Access