Privacy Policy
Last updated: 6 May 2026
This Privacy Policy explains how ValueNova Limited collects, uses, and protects personal information about visitors to our website at valuenova.ai and people who interact with us in connection with our products and services. We are committed to protecting your privacy and being transparent about how we handle your personal data.
1. Who we are
ValueNova Limited ("ValueNova", "we", "us", "our") is the data controller of personal information collected through this website.
- Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
- Company number: 16936135
- Contact for privacy enquiries:
We have not appointed a Data Protection Officer because we are not legally required to. If you have any privacy questions, please write to.
Registered with the UK Information Commissioner's Office under registration number ZC141348.
2. What this policy covers
This policy covers personal information we collect when you:
- visit valuenova.ai (our marketing website)
- contact us via our contact form, email, or other channels
- subscribe to our newsletter or other marketing communications
- engage with us about a potential business relationship
If you are a customer or user of the ValueNova service, your use of the service is also governed by your organisation's Master Services Agreement with us and our Data Processing Agreement (available at valuenova.ai/dpa), under which your organisation is the data controller and ValueNova is the data processor.
3. Personal information we collect
We collect personal information in three ways:
Information you give us directly — when you fill in our contact form, request a demo, subscribe to communications, or correspond with us. This may include your name, work email, job title, company name, and any information you choose to share in your message.
Information collected automatically — when you visit our website, we and our third-party providers collect technical information such as your IP address, browser type, device information, the pages you visit, and how you interact with the site. We use cookies and similar technologies to do this — see our Cookies Policy for details.
Information from third parties — we may receive limited information from analytics providers, marketing tools, and lawful business sources (for example, professional networking platforms where you have made information public).
4. Why we use your personal information (lawful bases)
We process personal information for the following purposes, on the following lawful bases under UK GDPR:
- To respond to your enquiries and provide information you request — lawful basis: performance of a contract or steps taken at your request before entering into a contract.
- To operate, secure, and improve our website — lawful basis: legitimate interests (running and improving our business and protecting our website from misuse). We have considered whether this overrides your rights and freedoms, and we believe it does not, because the data is limited and used only for these purposes.
- To send you marketing communications about ValueNova's products and services — lawful basis: consent (where you have opted in) or legitimate interests (where you are an existing business contact and we are sending you communications relevant to your role, in line with the soft opt-in under PECR). You can opt out at any time using the unsubscribe link in any marketing email or by writing to.
- To comply with our legal and regulatory obligations — lawful basis: legal obligation.
5. Who we share your personal information with
We share personal information only where necessary, with the following categories of recipients:
- Service providers and sub-processors — we use third-party service providers to support our business, including hosting, analytics, email delivery, and customer support. The current list of sub-processors involved in delivering our service is published at valuenova.ai/subprocessors.
- Professional advisors — including legal, accounting, and insurance advisors, who are bound by confidentiality obligations.
- Authorities — where required by law, regulation, court order, or to protect our or others' rights.
- Acquirers — in connection with a sale, merger, or other corporate transaction, in which case the recipient will be required to honour this Privacy Policy.
We do not sell your personal information.
6. International transfers
Where personal information is transferred outside the United Kingdom or the European Economic Area to a country not deemed adequate under UK GDPR or EU GDPR, we rely on appropriate safeguards, including:
- the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, in each case as issued by the Information Commissioner's Office;
- the EU Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914) Module 2 (controller-to-processor); or
- other lawful transfer mechanisms.
We will provide further information on our transfer mechanisms on request to.
7. How long we keep your information
We keep personal information only as long as we need it for the purposes for which we collected it. Specifically:
- Marketing leads and prospects — we retain your information until you withdraw your consent or 24 months from the date of your last interaction with us, whichever is sooner.
- Contact form submissions and email correspondence — we retain these for up to 24 months after the matter is concluded.
- Customer account data — retained in accordance with the customer Master Services Agreement and Data Processing Agreement; typically 30 days post-termination unless retention is required by law.
- Analytics data — retained per our Cookies Policy and the relevant analytics provider's retention settings.
After these periods, personal information is deleted or anonymised.
8. Your rights under UK GDPR and EU GDPR
You have the following rights in respect of personal information we hold about you:
- Right of access — to ask for a copy of your personal information.
- Right to rectification — to ask us to correct inaccurate or incomplete information.
- Right to erasure — to ask us to delete your information in certain circumstances.
- Right to restrict processing — to ask us to limit how we use your information in certain circumstances.
- Right to data portability — to ask for a copy of your information in a structured, commonly used, machine-readable format and to ask us to transmit it to another controller.
- Right to object — to processing carried out on the basis of legitimate interests or for direct marketing.
- Right to withdraw consent — where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing before the withdrawal.
To exercise any of these rights, please write to. We will respond within one calendar month, in line with UK GDPR.
You also have the right to complain to the Information Commissioner's Office (the UK supervisory authority for data protection) at ico.org.uk or, if you are in the EU, to your local supervisory authority. We would, however, appreciate the chance to address your concerns directly first.
9. Cookies
We use cookies and similar technologies to operate, secure, and analyse use of our website. Full details are in our Cookies Policy, including how to control cookies.
10. Children
Our website and services are aimed at business users and are not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have, please contactand we will delete it.
11. Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, or destruction. Security details for customer data processing are set out in our Data Processing Agreement and Security Schedule.
12. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be notified via the website. We recommend reviewing this page periodically.
13. Contact
If you have any questions about this Privacy Policy or our handling of your personal information, please write to:
ValueNova Limited
71-75 Shelton Street
Covent Garden, London WC2H 9JQ