Build business cases that stand up in 30 minutes
Create a value story sales and finance can stand behind
30-minute walkthrough · Reply within 1 business day
45-second overview of how ValueNova® turns discovery into a CFO-ready value case.
Why revenue teams choose ValueNova®
THE REALITY
You've lived this moment.
The discount you didn't want to give
Pricing comes up before the case is built. The rep has nothing to anchor to. The discount goes out — and your margin with it.
The methodology no one can find
"Who has the latest ROI model?" Three spreadsheets. None match. The deal's already moving.
The question you're dreading
"Where does this 34% come from?" Can't answer in ten seconds? You've lost the room.
Champions who go quiet
They believed in you. Then the CFO asked for proof. All they had was a PDF they couldn't explain.
This is fixable.
BEFORE THE QUESTIONNAIRE
Show up with a case, not a question.
Pricing comes up before the case is built — every time. ValueNova lets your reps answer with a credible, directional business case in minutes, tuned to the account's industry and size. No spreadsheet. No three-week wait. No discount-led close.
From what you already know
Industry, company size, and the basics from your CRM are enough to ground a directional case. No upfront questionnaire. No six-week back-and-forth.
Refined live with the customer
Walk in with a directional case. Adjust assumptions in the room. Replace the heavy-lift value engagement with a single conversation the customer is willing to have.
An answer to the price question
When the buyer asks about price — and they will, early — your rep responds with a credible case alongside it. The conversation moves from "how much?" to "is this worth it?"
ValueNova doesn't just model value. It operationalizes it — from first pitch to renewal, with one source of truth every GTM team can defend.
For sales leadership and the CRO
Defend your forecast with evidence, not optimism
See business-case strength next to committed price for every open deal. Inspect weak cases before the management call. Walk into the ELT with the math behind the number — not the vibes.
Pipeline at risk
$253.8K
WHY VALUENOVA
Build once. Deploy everywhere. Defend anything.
Same methodology. Every deal.
Encode your methodology once—drivers, logic, assumptions. Every rep starts from the same foundation. When something updates, it flows to every open case automatically. Reps stop grabbing last quarter's deck and propagating outdated math across the team.
Let the CFO convince themselves
Show the math, not just the result. Customers adjust assumptions live, run scenarios, and model the cost of doing nothing. Skepticism turns into ownership.
One model. Every stakeholder.
CFO-grade financials with TCO, payback, and sensitivity. Operational view for the COO. Total-cost view for IT. Productivity view for end users — all from the same case.
THE AI ADVANTAGE
Finally, AI that gets value.
Generic AI can summarize and rephrase—but it doesn't know why a CFO will reject a 47% productivity claim on sight. ValueNova's AI is built on value methodology from the ground up.
Domain experts, not generic assistants.
Specialized agents for building, calculating, and defending value—each trained on how value engineering actually works.
Blank page to deliverable.
Guided workflows move you from blueprint to finished assessment. You make the calls. AI handles the structure.
No hallucinations. No cleanup.
Every calculation traces to inputs. Every narrative reflects what the data supports.
Built for how you sell.
AI that understands value selling and fits naturally from first call to renewal.
The unfair advantage your competitors don't have yet.
HOW IT WORKS
From methodology to closed deal
Blueprint
Define your value framework (once)
AI guides you through building assessment templates — value drivers, calculation logic, benchmarks, data collection flow. Do it once, use it everywhere.
Assess
Run guided discovery (minutes per deal)
Start assessments from any blueprint. AI explains each field, suggests realistic values by industry, calculates results automatically.
Deliver & Prove
Present, close, and prove value over time
Generate deliverables instantly. Share interactive models. Then track delivered value against projections — proof for every renewal.
SELF-ASSESSMENT
Where does your value work stand today?
Four questions. No email required. See whether ValueNova fits how you operate.
How repeatable is your value work today?
BUILT FOR
Built for the rep on their own — and the leaders backing them
Sales reps without a VE team
Built for sellers who don't have a value engineer to call — at any size of org. Turnkey, AI-guided case-building. No spreadsheet, no questionnaire.
Sales leadership and CROs
See case strength next to committed price for every deal. Inspect weak cases before the management call. Defend the forecast with evidence.
Value Engineering teams
For larger orgs with in-house VE: democratize the work. Reps build and defend their own cases. VE shifts from bottleneck to coach and curator.
BUILT FOR IMPACT
Numbers that speak for themselves
Deal velocity · last 7 months
Faster deal velocity
Time saved
Higher renewal rates
Average ROI increase
Representative outcomes observed in early customer implementations.
RESOURCES
Learn from Value Engineering Experts
Guides, frameworks, and tools to help you build business cases that win executive approval.
FAQ
Common questions
Your competitors are already quantifying value in half the time.
"This tool helped me close the largest single deal in our company's history."
— Enterprise Sales Rep, B2B SaaS
Stop losing deals to spreadsheets you can't explain.
See how ValueNova turns discovery into CFO-ready business cases your team can defend.
30-minute walkthrough · Reply within 1 business day