Comparison Guide
If you're evaluating ROI calculator tools and value selling platforms, here's an honest look at the market—including where ValueNova fits.
The market for value selling and ROI justification software has grown significantly. Buyers now have real choices beyond spreadsheets. The main categories:
Ecosystems, Mediafly Value Selling
Various point tools for web calculators
Including ValueNova
Still the most common approach
Each approach has tradeoffs. What's right depends on your deal complexity, team size, and how quickly you need to deploy.
Full-featured value management platforms with sophisticated modeling, analytics, and integrations. Often include sales enablement features beyond just ROI calculation.
Best for: Large enterprises with dedicated value engineering teams and budget for extended implementation.
Value selling platform focused on helping sales teams create and present value assessments throughout the sales cycle.
Best for: Mid-to-large sales organizations that want value selling as a core competency.
Simpler tools focused specifically on ROI calculation, often designed for marketing use cases (embedded calculators on websites).
Best for: Teams that need basic ROI calculators for lead generation or simple sales conversations.
Custom-built Excel or Google Sheets calculators, often created by sales ops or individual reps.
Best for: Very early-stage teams or those with simple, consistent value propositions.
ValueNova is built for teams that need more than spreadsheets but don't want a 6-month enterprise implementation.
Best for: B2B sales teams, consultants, and founders who need to justify ROI on complex deals without enterprise software overhead.
When comparing value selling tools, consider:
Time to value
How long until your team can use it on real deals?
Modeling flexibility
Can it handle your specific value drivers?
Output quality
Will buyers and CFOs take the deliverables seriously?
Data and benchmarks
Does it include industry data, or just your assumptions?
Total cost
Including implementation, training, and ongoing fees?
The "best" tool depends on your specific situation. A tool that's overkill for your needs will slow you down, not speed you up.
Honestly, for most teams, the real competition isn't another software vendor. It's doing nothing—sticking with spreadsheets and hoping deals close anyway.
The question isn't which value selling platform is best. It's whether systematizing your ROI justification process will help you win more deals.
If you're losing deals to "no decision," the answer is probably yes.
We'll show you how it works on a real deal. No pressure, no 6-month commitment.
Request Early Access