Comparison Guide

Value Selling Software: What Are Your Options?

If you're evaluating ROI calculator tools and value selling platforms, here's an honest look at the market—including where ValueNova fits.

The Value Selling Tool Landscape

The market for value selling and ROI justification software has grown significantly. Buyers now have real choices beyond spreadsheets. The main categories:

Enterprise value management platforms

Ecosystems, Mediafly Value Selling

ROI calculator builders

Various point tools for web calculators

Business case software

Including ValueNova

Spreadsheets and templates

Still the most common approach

Each approach has tradeoffs. What's right depends on your deal complexity, team size, and how quickly you need to deploy.

Enterprise Platforms (Ecosystems, Mediafly)

Full-featured value management platforms with sophisticated modeling, analytics, and integrations. Often include sales enablement features beyond just ROI calculation.

Strengths

  • Comprehensive feature set
  • Strong for large enterprises with complex value models
  • Integrations with CRM and sales engagement tools

Tradeoffs

  • Significant implementation time (often 3-6+ months)
  • Higher cost (typically six figures annually)
  • May require dedicated value engineering staff
  • Feature complexity can slow adoption

Best for: Large enterprises with dedicated value engineering teams and budget for extended implementation.

DecisionLink / ValueCore

Value selling platform focused on helping sales teams create and present value assessments throughout the sales cycle.

Strengths

  • Purpose-built for sales use cases
  • Integration capabilities
  • Established track record

Tradeoffs

  • Implementation still requires meaningful time investment
  • May be more than smaller teams need
  • Pricing reflects enterprise positioning

Best for: Mid-to-large sales organizations that want value selling as a core competency.

Point Solutions and ROI Calculator Tools

Simpler tools focused specifically on ROI calculation, often designed for marketing use cases (embedded calculators on websites).

Strengths

  • Lower cost and faster setup
  • Good for basic ROI calculations
  • Some offer embeddable widgets

Tradeoffs

  • Limited modeling sophistication
  • May not scale for complex deals
  • Often marketing-focused, not sales-focused

Best for: Teams that need basic ROI calculators for lead generation or simple sales conversations.

Spreadsheets and Templates

Custom-built Excel or Google Sheets calculators, often created by sales ops or individual reps.

Strengths

  • No software cost
  • Complete flexibility
  • Teams already know how to use them

Tradeoffs

  • Inconsistent across reps
  • Time-consuming to customize per deal
  • No benchmark data built in
  • Look like sales tools, not financial documents
  • Break easily, no version control

Best for: Very early-stage teams or those with simple, consistent value propositions.

Why spreadsheets fall short for serious deals

Where ValueNova Fits

ValueNova is built for teams that need more than spreadsheets but don't want a 6-month enterprise implementation.

Our approach:

  • Fast deployment (days, not months)
  • Sophisticated enough for complex B2B deals
  • Professional deliverables that look like finance built them
  • Built-in benchmarks to support your assumptions
  • Priced for growing teams, not just enterprises

Best for: B2B sales teams, consultants, and founders who need to justify ROI on complex deals without enterprise software overhead.

Learn more about ValueNova

Questions to Ask When Evaluating

When comparing value selling tools, consider:

Time to value

How long until your team can use it on real deals?

Modeling flexibility

Can it handle your specific value drivers?

Output quality

Will buyers and CFOs take the deliverables seriously?

Data and benchmarks

Does it include industry data, or just your assumptions?

Total cost

Including implementation, training, and ongoing fees?

The "best" tool depends on your specific situation. A tool that's overkill for your needs will slow you down, not speed you up.

The Real Competition

Honestly, for most teams, the real competition isn't another software vendor. It's doing nothing—sticking with spreadsheets and hoping deals close anyway.

The question isn't which value selling platform is best. It's whether systematizing your ROI justification process will help you win more deals.

If you're losing deals to "no decision," the answer is probably yes.

See if ValueNova is the right fit

We'll show you how it works on a real deal. No pressure, no 6-month commitment.

Request Early Access