Cookies Policy
Last updated: 6 May 2026
This Cookies Policy explains how ValueNova Limited uses cookies and similar technologies on our website at valuenova.ai. It should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide information to the site's owners. Similar technologies (like pixels, tags, and local storage) work in much the same way; for simplicity we call all of them "cookies" in this policy.
2. Our principles
We aim to keep our use of cookies minimal and proportionate. Specifically:
- We do not use cookies for targeted advertising or behavioural profiling, and we do not allow third-party advertising networks to set cookies through our website.
- We use only strictly necessary cookies (which run by default) and analytics cookies (which run only with your consent).
- Where we use third-party cookies (such as Google Analytics), we have configured them with privacy-protecting settings, including IP anonymisation.
3. The cookies we use
The cookies on our site fall into two categories:
3.1 Strictly necessary cookies
These cookies are required for the site to function properly. Without them, parts of the site may not work. They do not require your consent under UK PECR. We use:
| Cookie | Purpose | Retention |
|---|---|---|
| Session cookie | Keeps your session active as you navigate the site | Until you close your browser |
| Cookie consent preference | Remembers whether you have accepted or rejected analytics cookies | 12 months |
| Security / CSRF token | Helps protect the site from cross-site request forgery | Session only |
3.2 Analytics cookies (consent-based)
These cookies help us understand how visitors use the site so we can improve it. They run only if you accept them via our cookie banner. We use:
| Cookie | Provider | Purpose | Retention |
|---|---|---|---|
_ga | Google Analytics 4 (Google Ireland Limited / Google LLC) | Distinguishes unique visitors | 24 months |
_ga_<container-id> | Google Analytics 4 | Maintains session state and aggregate analytics | 24 months |
_gid (where applicable) | Google Analytics 4 | Distinguishes users (legacy GA configuration) | 24 hours |
We have configured Google Analytics 4 with the following privacy-protecting settings:
- IP anonymisation enabled — your full IP address is not stored.
- No advertising features enabled — we do not use Google Analytics to deliver advertising.
- Data sharing settings restricted — we have disabled the optional Google data-sharing settings that would share aggregated data with other Google products.
You can find Google's full description of how Google Analytics handles data at policies.google.com/technologies/partner-sites. Google's privacy policy is at policies.google.com/privacy.
4. Your choices and consent
When you first visit valuenova.ai, you will see a cookie banner offering you three options:
- Accept all — strictly necessary and analytics cookies will run.
- Reject all — only strictly necessary cookies will run.
- Customise — choose category-by-category.
Strictly necessary cookies always run, because the site cannot function without them.
You can change your cookie preferences at any time by clicking the "Cookie preferences" link in the footer of the site, or by clearing your cookies and revisiting the site (which will re-trigger the banner).
5. Managing cookies in your browser
You can also control or delete cookies through your browser settings. Most browsers let you:
- block all cookies, or block cookies from specific sites;
- delete cookies that have already been set;
- view and manage individual cookies.
Instructions for the major browsers:
- Chrome: support.google.com/chrome/answer/95647
- Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
- Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Edge: support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Please note that blocking strictly necessary cookies may prevent parts of the site from working.
6. International transfers
Some of our analytics providers (such as Google) may transfer cookie data to countries outside the United Kingdom or European Economic Area. Where this happens, the transfers are subject to appropriate safeguards as described in our Privacy Policy, including the EU Standard Contractual Clauses or the UK International Data Transfer Addendum.
7. Changes to this Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in the cookies we use or in legal requirements. The "Last updated" date at the top reflects the latest revision.
8. Contact
For questions about this Cookies Policy, please write to:
ValueNova Limited
71-75 Shelton Street
Covent Garden, London WC2H 9JQ