Resources
Step-by-step guides to help you master business case creation and value selling.
Walk into your next CFO meeting knowing exactly what questions are coming—and how to answer them. You'll learn to spot the assumptions that trigger skepticism, structure value so it invites validation rather than attack, and present with the confidence that comes from genuine defensibility.
Stop rebuilding business cases from scratch every deal. You'll get a repeatable framework for structuring value models, clarity on which driver categories actually move decisions, and a workflow your whole team can follow—so quality stops depending on who builds the model.
Understand why your current approach is hitting a wall—and what to do about it. You'll recognize the warning signs that spreadsheets are costing you credibility, know what infrastructure makes value delivery scale, and build the case for change with your leadership.
Lead with value without the fear of being caught out. You'll learn the exact phrases that defuse CFO objections, how to use value models live without overpromising, and the positioning that builds trust instead of triggering procurement's defenses.
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